Read the two extracts and mark the statements
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Natura looking for growth outside of Brazil
Natura, a fast-expanding Brazilian cosmetics company that specialises in making "natural"
products from trees in the Amazon rainforest, is considering starting sales operations in the UK.
USA and Russia as part of an international expansion plan.
Alessandro Carlucci, Natura's chief executive, says he would like to see the company gain at least
10 per cent of its annual sales from outside Brazil within five years. The percentage of
international sales is currently 3 per cent.
"We think there is a lot of space in the cosmetics industry to grow and we think we have good
products that will appeal to consumers in other countries," Mr Carlucci said.
The company has a team of 15 people, based in the UK, USA and Russia, who are exploring ways
to start selling cosmetics in these places, probably through groups of self-employed agents.
Natura's store in Paris, which opened last year, plans to recruit in the coming months about 50
sales agents in France. Mr Carlucci says the store in France is an 'experiment" to test interest by
consumers outside Latin America in Natura's products.
He declined to provide details of Natura's sales in France, but said be was very happy with the
results so far
Đoạn 2 ở ảnh này ạ:
----- Nội dung dịch tự động từ ảnh -----
How to create demand
Lipstick that can change colour according to a woman's feelings: blue when she is angry, red
when happy. A machine that can paint a woman's nails in exactly the same pattern as her dress:
these are the ideas of the future, according to Jean-Paul Agon, chief executive of L'Oréal, the
world's biggest cosmetics company.
Mr Agon wants scientists and marketers to work together to maintain the French group's
remarkable growth. It is not always by asking people what they want that you find the big idea.
he says.
L'Oréal is at its best when introducing or inventing a product that the consumer later comes to
love. Mr Agon therefore believes that L'Oréal has a lot in common with companies such as Apple
Computer and Nokia.
Before the invention of cellphones and iPods, nobody thought they needed one, but now that they
exist, everybody believes that they make life better. Beauty is a little the same,' Mr Agon says.
I. Read the two extracts and mark the statements (1-6):
a) true for Natura
b) true for L'Oréal
c) true for both companies
d) not true for either company
I They sell cosmetics.
They sell only natural products.
They are market leaders in the global cosmetics industry.
They sell only in Latin America at present.
5 They are growing rapidly just now.
6 They are looking for ways to increase international sales.
Natura looking for growth outside of Brazil
Natura, a fast-expanding Brazilian cosmetics company that specialises in making "natural"
products from trees in the Amazon rainforest, is considering starting sales operations in the UK.
USA and Russia as part of an international expansion plan.
Alessandro Carlucci, Natura's chief executive, says he would like to see the company gain at least
10 per cent of its annual sales from outside Brazil within five years. The percentage of
international sales is currently 3 per cent.
"We think there is a lot of space in the cosmetics industry to grow and we think we have good
products that will appeal to consumers in other countries," Mr Carlucci said.
The company has a team of 15 people, based in the UK, USA and Russia, who are exploring ways
to start selling cosmetics in these places, probably through groups of self-employed agents.
Natura's store in Paris, which opened last year, plans to recruit in the coming months about 50
sales agents in France. Mr Carlucci says the store in France is an 'experiment" to test interest by
consumers outside Latin America in Natura's products.
He declined to provide details of Natura's sales in France, but said be was very happy with the
results so far
Đoạn 2 ở ảnh này ạ:
----- Nội dung dịch tự động từ ảnh -----
How to create demand
Lipstick that can change colour according to a woman's feelings: blue when she is angry, red
when happy. A machine that can paint a woman's nails in exactly the same pattern as her dress:
these are the ideas of the future, according to Jean-Paul Agon, chief executive of L'Oréal, the
world's biggest cosmetics company.
Mr Agon wants scientists and marketers to work together to maintain the French group's
remarkable growth. It is not always by asking people what they want that you find the big idea.
he says.
L'Oréal is at its best when introducing or inventing a product that the consumer later comes to
love. Mr Agon therefore believes that L'Oréal has a lot in common with companies such as Apple
Computer and Nokia.
Before the invention of cellphones and iPods, nobody thought they needed one, but now that they
exist, everybody believes that they make life better. Beauty is a little the same,' Mr Agon says.
I. Read the two extracts and mark the statements (1-6):
a) true for Natura
b) true for L'Oréal
c) true for both companies
d) not true for either company
I They sell cosmetics.
They sell only natural products.
They are market leaders in the global cosmetics industry.
They sell only in Latin America at present.
5 They are growing rapidly just now.
6 They are looking for ways to increase international sales.