Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 34 to 38. ADVERTISING In this day and age, advertising is big business. It puts a lot of effort into effectively (34) ______ the public about a product or service. Advertisements are introduced through a variety of means. Companies can choose from the print media, television, radio or even huge lit-up billboards (35) _______ have been put ...

Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 34 to 38.

ADVERTISING

In this day and age, advertising is big business. It puts a lot of effort into effectively (34) ______ the public about a product or service. Advertisements are introduced through a variety of means. Companies can choose from the print media, television, radio or even huge lit-up billboards (35) _______ have been put up around our cities and which suggest that we buy this type of ice-cream or that type of trainer. Advertising companies use a(n) (36) _______ of techniques to attract our attention, including stunning photography, eye-catching graphics, jingles or clever comments. What is more, companies may employ famous people like film stars to recommend their products.

(37) _______, many governments have introduced rules and regulations that advertisers must follow. These codes of (38) ______ ensure that advertisers don't make exaggerated claims or offend certain groups of people. In some countries, advertisements can be displayed only in specific areas. Furthermore, some countries do not approve of the advertising of certain products, like tobacco, so they don't allow such advertising at all.

In this day and age, advertising is big business. It puts a lot of effort into effectively (34) ______ the public about a product or service.