It’s not just a logo, it’s a story! In 1962, after graduating with a Master’s degree in business administration from Stanford, Philip Hampson Knight flew to Japan and made a stop in the beautiful city of Kobe. There he discovered Tiger brand running shoes, (18) _____. The shoes’ quality made a strong impression on him, which made him decide to contact the founder, Mr. Onitsuka. One year later, after receiving the first Tiger samples, (19) ______, his former famous running coach at the University ...

It’s not just a logo, it’s a story!

In 1962, after graduating with a Master’s degree in business administration from Stanford, Philip Hampson Knight flew to Japan and made a stop in the beautiful city of Kobe. There he discovered Tiger brand running shoes, (18) _____. The shoes’ quality made a strong impression on him, which made him decide to contact the founder, Mr. Onitsuka.

One year later, after receiving the first Tiger samples, (19) ______, his former famous running coach at the University of Oregon. Bill Bowerman’s knowledge about shoes was extraordinary, which helped Philip Hampson Knight gain a sale and an influential endorsement. The two men formed a partnership, and they later founded Blue Ribbon Sports in 1964. (20) ______. However, in 1972, the founders decided to create its own products, so BRS was renamed after the Greek Goddess of Victory – Nike.

The logo, including the name NIKE on ‘the swoosh’, inspired by the motion, speed and wings of the Goddess, (21) ______. This has later become one of the simplest but the most remarkable logos worldwide. Most Nike products now feature a single ‘swoosh’ logo, indicating that the company is shifting its focus to innovation, value, and lifestyle.

Throughout time, this corporation is considered the world’s largest supplier of athletic shoes and clothes as well as a major manufacturer of sports equipment. In addition, up to now, (22) ______ all over the world, which contributes significantly to the company’s excellent global reputation.

(Adapted from C-21 Smart)