Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of ...
Tôi yêu Việt Nam | Chat Online | |
02/09 11:49:49 (Tiếng Anh - Lớp 12) |
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at _______ .
Lựa chọn một trả lời để xem Đáp án chính xác Báo sai đáp án hoặc câu hỏi |
A. working mothers with chilren 0 % | 0 phiếu |
B. two-parent families with children 0 % | 0 phiếu |
C. unmarried people 0 % | 0 phiếu |
D. older adults 0 % | 0 phiếu |
Tổng cộng: | 0 trả lời |
Trắc nghiệm liên quan
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal ... (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal ... (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal ... (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal ... (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal ... (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, ... (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, ... (Tiếng Anh - Lớp 12)
- Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each of sentences in the following questions.He didn’t hurry. Therefore, he missed the plane. (Tiếng Anh - Lớp 12)
- Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each of sentences in the following questions. The song says about the love of two young students. She is studying the song. (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, ... (Tiếng Anh - Lớp 12)
Trắc nghiệm mới nhất
- Dấu hiệu nhận biết một số là số chẵn là: (Toán học - Lớp 4)
- Số chẵn nhỏ nhất có 5 chữ số khác nhau là: (Toán học - Lớp 4)
- Có tất cả bao nhiêu số chẵn có hai chữ số? (Toán học - Lớp 4)
- Có bao nhiêu số không chia hết cho 2 trong các số sau: 20 3 495 296 5 743 101 708 2 200 39 502 72 (Toán học - Lớp 4)
- Nhà bác Lan thu hoạch được 12 487 kg cà phê, nhà bác Thành thu hoạch được ít hơn nhà bác Lan 563 kg cà phê. Nhà bác Tư thu hoạch được nhiều hơn nhà bác Thành 120 kg cà phê. Hỏi cả ba bác thu hoạch được bao nhiêu kg cà phê? (Toán học - Lớp 4)
- Hoa đến cửa hàng văn phòng phẩm mua 1 chiếc bút chì, mỗi chiếc giá 7 000 đồng và mua 5 quyển vở, mỗi quyển giá 12 000 đồng. Hoa đưa cho cô bán hàng tờ 100 000 đồng. Hoa đưa cho cô bán hàng tờ 100 000 đồng. Hỏi cô bán hàng phải trả lại Hoa bao nhiêu ... (Toán học - Lớp 4)
- Nếu cần so sánh tỉ lệ phần trăm số học sinh của mỗi nội dung Tin học trên tổng số học sinh được khảo sát, em sẽ dùng cách nào để thể hiện dữ liệu? (Tin học - Lớp 8)
- Tờ giấy màu đỏ hình chữ nhật có chiều dài 9 dm, chiều rộng 5 dm. Tờ giấy hình vuông màu xanh có chu vi bằng chu vi của tờ giấy màu đỏ. Tính diện tích của tờ giấy màu xanh? (Toán học - Lớp 4)
- Một mặt bàn hình chữ nhật có chiều dài 50 cm và chiều rộng là 2 dm. Diện tích của mặt bàn là: (Toán học - Lớp 4)
- Con hãy chọn đáp án đúng nhấtĐề-xi-mét vuông được kí hiệu là: (Toán học - Lớp 4)