Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of ...
Tôi yêu Việt Nam | Chat Online | |
04/09 06:20:08 (Tiếng Anh - Lớp 12) |
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at______.
Lựa chọn một trả lời để xem Đáp án chính xác Báo sai đáp án hoặc câu hỏi |
A. working mothers with children 0 % | 0 phiếu |
B. two-parent families with children 0 % | 0 phiếu |
C. unmarried people 0 % | 0 phiếu |
D. older adults 0 % | 0 phiếu |
Tổng cộng: | 0 trả lời |
Trắc nghiệm liên quan
- Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, ... (Tiếng Anh - Lớp 12)
- Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, ... (Tiếng Anh - Lớp 12)
- Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, ... (Tiếng Anh - Lớp 12)
- Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, ... (Tiếng Anh - Lớp 12)
- Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 29 to 36. Advertising helps people recognize a particular brand, persuades them to try it, and ... (Tiếng Anh - Lớp 12)
- Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions from 26 to 28.The boy was too fat to run far. (Tiếng Anh - Lớp 12)
- Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions from 26 to 28Wealthy as they were, they were far from happy. (Tiếng Anh - Lớp 12)
- Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions from 26 to 28.It was careless of you to leave the windows open last night. (Tiếng Anh - Lớp 12)
- Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions from 24 to 25. (Tiếng Anh - Lớp 12)
- Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions from 24 to 25. (Tiếng Anh - Lớp 12)
Trắc nghiệm mới nhất
- Yếu tố nền tảng của kiểm soát nội bộ là (Tổng hợp - Đại học)
- Tổ chức đầu tiên trên thế giới nghiên cứu về gian lận là: (Tổng hợp - Đại học)
- Tác giả của mô hình tam giác gian lận là ai? (Tổng hợp - Đại học)
- Mô hình tam giác gian lận trình bày về vấn đề gì? (Tổng hợp - Đại học)
- Theo Cressey, có bao nhiều nguyên nhân chính làm nảy sinh áp lực dẫn đến hành vi gian lận? (Tổng hợp - Đại học)
- d) Một nhà kho có diện tích là 475 m2. Người ta muốn chia khu vực này thành các ô nhỏ, mỗi ô có diện tích 9,5 m2. Hỏi có thể chia được bao nhiêu ô? (Toán học - Lớp 5)
- Theo ACFE, các loại gian lận phổ biến gồm: (Tổng hợp - Đại học)
- c) Biểu thức nào sau đây có giá trị lớn nhất? (Toán học - Lớp 5)
- b) 5,2 không là thương của phép chia nào dưới đây? (Toán học - Lớp 5)
- Theo ACFE, những ai là người phát hiện gian lận nhiều nhất: (Tổng hợp - Đại học)