Read the following passages about two famous fundraising events. Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions ICE BUCKET CHALLENGE The Ice Bucket Challenge is a campaign to promote awareness of amyotrophic lateral sclerosis (ALS) – also known as Lou Gehrig’s disease – and raise funds for research. A person makes a video of themselves dumping a bucket of ice water on their head, posts it on Facebook, Instagram or other social media ...

Read the following passages about two famous fundraising events. Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions

ICE BUCKET CHALLENGE

The Ice Bucket Challenge is a campaign to promote awareness of amyotrophic lateral sclerosis (ALS) – also known as Lou Gehrig’s disease – and raise funds for research. A person makes a video of themselves dumping a bucket of ice water on their head, posts it on Facebook, Instagram or other social media sites, and then nominates a minimum of three people to do the same things within 24 hours or donate $100 to the ALS Association. It quickly went from a fundraising campaign to a viral Internet sensation in July and August, 2014. According to the New York Times, more than 17 million people posted videos online, including former president George W. Bush. On August 29th, 2014, the ALS Association announced that the total donation had exceeded $100 million.

WORLD’S BIGGEST COFFEE MORNING

World’s Biggest Coffee Morning is Macmillan Cancer Support’s biggest fundraising event. Each year, people all over the UK and worldwide host their own coffee morning. Coffee mornings can be held in homes, workplaces or schools. The first official event took place in 1990 with a simple idea: some people came together for a cup of coffee and a slide of cake, and made a donation to the organization to help support people living with cancer. It has grown into the biggest fundraising event of its kind and raised more than £275 million. In 2021 alone, World’s Biggest Coffee Morning raised £27 million. The official date in 2022 is Friday 30th September, but people can host theirs at any time. Companies also join in the event. For example, Marks and Spencer will donate 10% from sales of classic cakes and a selection of limited homeware products to Macmillan Cancer Support.

What is the purpose of the Ice Bucket Challenge?