More than a decade ago the UK investigative journalist Nick Davies published Flat Earth News, an exposé of how the mass media had abdicated its responsibility to the truth. Newsroom pressure to publish more stories, faster than their competitors had, Davies argued, led to journalists becoming mere “churnalists”. Shocking as Davies’ revelations seemed in 2008, they seem pretty tame by today’s standards, writes Ben Lorica, Chief Data Scientist at O’Reilly. We now live in a post-truth world of Fake ...

More than a decade ago the UK investigative journalist Nick Davies published Flat Earth News, an exposé of how the mass media had abdicated its responsibility to the truth. Newsroom pressure to publish more stories, faster than their competitors had, Davies argued, led to journalists becoming mere “churnalists”. Shocking as Davies’ revelations seemed in 2008, they seem pretty tame by today’s standards, writes Ben Lorica, Chief Data Scientist at O’Reilly.

We now live in a post-truth world of Fake News and “alternative facts”; where activists don’t just seek to manipulate the news agenda with PR but now use advanced technology to fake images and footage. A particularly troubling aspect of these ‘”deepfake” videos is their use of artificial intelligence to fabricate people saying or doing things with almost undetectable accuracy. The result is that publishers risk running completely erroneous stories – as inaccurate as stating that the world is flat – with little or any ability to check their source material and confirm whether it is genuine. The rise of unchecked fakery has serious implications for our liberal democracy and our ability to understand what’s truly going on in the world.

The technology to manipulate imagery has come a long way since Stalin had people airbrushed out of history. Creating convincing yet fake digital content no longer requires advanced skills or a well-resourced (mis)information bureau. Anyone with a degree of technical proficiency can create content that will fool even the experts. Take the faked footage of Nancy Pelosi earlier this year, which was doctored to make her look incoherent and was viewed two and a half million times before Facebook took it down. This story shows how social media is giving new life to the old aphorism that “a lie can go halfway around the world before the truth has a chance to put its boots on”.

The propagation of lies and misinformation is immeasurably enhanced by platforms like Twitter and Facebook that enable virality. What’s more, the incentives for creating fake content now favour malicious actors, with clear economic and political advantages for disseminating false footage. Put simply, the more shocking or extreme the content, the more people will share it and the longer they will stay on the platform. Meanwhile, counterfeiters can manipulate the very tools being developed to detect and mitigate deepfake content, just as the security industry inadvertently supplies software that can be misused for cybercrime.

What does the passage mainly discuss?