Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 19 to 23. Culture ClashIn Africa a famous food company tried to sell its baby food by advertising it with the picture of a baby on the label. They did not know that this particular country used labels only to (19)_________ a picture of the food inside. When Pepsico used the slogan "Come alive with Pepsi' in Taiwan, they had no ...

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 19 to 23.

Culture Clash

In Africa a famous food company tried to sell its baby food by advertising it with the picture of a baby on the label. They did not know that this particular country used labels only to (19)_________ a picture of the food inside. When Pepsico used the slogan "Come alive with Pepsi' in Taiwan, they had no idea that it would be translated into Chinese as 'Pepsi (20) ________ your ancestors back from the dead’.

Misunderstandings such as these about language or about culture are sometimes comical but can also cause genuine hurt or anger. Business styles (21) ________ widely in different countries and what is normal in one culture can be completely unacceptable in another.

Socialising in different countries can be tricky. In Arabic countries, for example, people do not discuss business (22) _________ meals. Giving gifts is another potential problem: in the UK most people take presents to a dinner party, but in many countries this is not polite because it (23) _________ you think the host is poor.

Điền ô số 20