Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions Despite predictions that the traditional media were going to disappear in the internet age, newspapers, the radio and television have managed to survive. However, their survival has come at a price. Digital technology has given birth to social media, tools that allow ordinary people to create, share and exchange information without the need for the usual news ...

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions

Despite predictions that the traditional media were going to disappear in the internet age, newspapers, the radio and television have managed to survive. However, their survival has come at a price. Digital technology has given birth to social media, tools that allow ordinary people to create, share and exchange information without the need for the usual news channels. Moreover, social media is also attracting a large share of advertisers' money away from the traditional media. As a result, newspapers, the radio and television are always looking for ways to hurt their new rival and they are more than happy to publish stories that play on people's fears about how untrustworthy and unsafe social media is.

As all football fans know, the sports media has to work harder between matches to fill their pages and sites. The most popular method of doing this is by speculating about the players that clubs might buy or sell, especially talented foreigners. However, many readers often suspect that these stories are the products of lazy journalism and, if not completely false, contain very little truth and a lot of exaggeration. One Irish football fan decided to find out by using social media to invent Masal Bugduv, a sixteen-year old football superstar from the small Eastern European country of Moldova. The fan set up a Wikipedia page for the player that explained that Bugduv had already played for his national team and that his nickname was 'Massi'. He then wrote false press agency stories that claimed Bugduv would soon join Arsenal and sent them to sports blogs. The blogs accepted the stories as true, but the big surprise came when The Times newspaper included an article entitled Football's Top 50 Rising Stars. At number thirty on the list was 'Moldova's finest', sixteen-year-old Masal Bugduv, who had been linked with Arsenal and 'plenty of other top clubs as well.'

While most people would agree that the traditional press should warn people about the dangers of new technology, it is also good to know that social media can expose the unprofessional practices of some journalists. The more they zoom in on each other's unacceptable practices, the better for the readers.

(Adapted from Solutions 3rd Edition by Tim Falla and Paul A Davies)

Which could be the best title for the passage?