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IX. Fill each gap with one suitable word
Perhaps the most effective way to promote products to a large number of people is to advertise. There are several different
advertising media (..1..) we can use, for example TV and radio. There's also the press - that's newspapers and magazines -
and the cinema. The Internet is extremely important now. Advertising is a good way to (..2..) a lot of potential customers, but
there are other selling techniques as (..3..). There's personal selling, for example. This (..4..) employing sales representatives
to make regular sales visits to customers and (..5..) customers. Then there are sales promotions, which include special offers
and discounts that encourage people to buy. Sale promotions (..6..) include competitions and free gifts. Another method of
promotion is public relations. This involves creating news and getting (..7..) about the company or its products in the press or
on TV. The next method is a direct marketing, which includes all sales activities (..8..) consumers can buy the product
immediately. And finally we have a sponsorship. A company pays money to (..9..) its name linked to an event or a person
(..10..) as a sport personality. The person wears clothing with the name of the company on it.