**A. Planning**

**Topic sentence**: Ads influence customers in various ways, shaping their perceptions and purchasing decisions.

**Supporting idea 1 (celebrity)**: Celebrity endorsements can significantly boost a product's desirability.
**Detail**: When a well-known figure promotes a product, consumers often associate the item with the star's lifestyle and success, making them more likely to purchase it.

**Supporting idea 2 (emotion)**: Advertisements that evoke emotional responses can create lasting connections with consumers.
**Detail**: By using storytelling techniques that resonate on a personal level, brands can forge a bond with their audience, leading to increased loyalty and repeat purchases.

**Supporting idea 3 (cool graphics)**: Visually appealing advertisements can capture attention and maintain viewer interest.
**Detail**: Using vibrant colors, innovative designs, and engaging animation, ads can stand out in a crowded marketplace, making it easier for customers to remember and choose the brand later.

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**B. First draft**

Advertising plays a crucial role in influencing customers, employing various strategies to shape their perceptions and drive purchasing decisions. One powerful method is the use of celebrity endorsements, which can significantly increase a product's desirability. When well-known figures promote a product, consumers tend to associate it with the celebrity's lifestyle, status, and success, leading to an increased likelihood of purchase. Additionally, advertisements that evoke emotional responses can create strong connections with consumers. By employing storytelling techniques that resonate deeply on a personal level, brands can engage their audiences, fostering loyalty and encouraging repeated purchases. Furthermore, the power of visually appealing graphics cannot be underestimated, as captivating designs can instantly attract attention and keep viewers engaged. Through vibrant colors, innovative layouts, and eye-catching animations, ads are more likely to stand out in a crowded marketplace, making it easier for customers to remember and choose that brand in the future.