Questions 1. Listen to a conversation about marketing in sports (Track 1). Then choose
the correct answer for each question or statement.
(1). Tonight’s show is about ____.
a. the world’s richest sportspeople
b. selling products through sports
c. attracting more people to sports
(2). What main point does Harry make?
a. Top teams need marketing money from businesses.
b. People who watch sports don’tunderstand how marketing works.
c. The best players cost a lot of money.
Questions 2. Listen again. Then choose the correct answer.
(3). According to Rebecca, businesses like the watch company want to show that theirproducts are ________.
a. easily available
b. high quality
c. not expensive
(4). Where does Diane say you might find a company logo or design?
a. on the company’s cars
b. in a TV ad
c. on a team’s uniform
(5). Harry says that some fans think they pay for the players’ ________.
a. salaries
b. travel
c. equipment
(6). Why does Harry think local sports are different?
a. Some companies are trying to increase interest in sports.
b. There is not a lot of money from local businesses.
c. Local teams don’t need much money to continue playing.