Generation Z, often referred to as Gen Z, encompasses individuals born from the late 1990s to the early 2010s. This generation is known for its digital fluency, having grown up in an era dominated by technology and social media. Unlike previous generations, Gen Z is characterized by a strong sense of social justice and activism, often using online platforms to advocate for various causes such as climate change, racial equality, and mental health awareness. They are also marked by their desire for authenticity and inclusivity, seeking brands and leaders that align with their values. With a unique perspective shaped by the challenges of a rapidly changing world, including economic uncertainties and global pandemics, Gen Z is poised to influence future trends and societal norms in significant ways.