Why people love postcards In this age of instant digital communication, it seems to be (12) ………………………… odd contradiction that the humble holiday postcard (13) ………………………… never been so popular. There are more postcards being sent from exotic locations (14) ………………………… ever before. Emailing and texting may be perfect for communicating short pieces of information, (15) ………………………… for many holidaymakers the picture postcard is the best way of sharing (16) ………………………… own travel experiences with friends and family back home. (17) ………………………… is a more thoughtful means of communication, and for the sender, (18) ………………………… is a certain pleasure in struggling to produce a perfect message that includes all the important information in just a (19) ………………………… words. People choose a card with a picture that conveys a genuine sense of the place being visited. This could (20) ………………………… simply so they can share the experience with others, but sometimes the message really being sent is - ‘I’m here in this amazing place - and you aren’t!’