B. READING (50 points)
Part 1: Read the following passage and decide which answer (A, B, C, or D) best fits each gap.
Write your answers in corresponding numbered boxes. (10 points)
Since retail sales of our new product line have fallen (1)
in the last few weeks, we are going
to ask our customers to complete feedback forms to see why this is happening. I'd particularly like
to know if our marketing (2) has been alienating our (3). customers. In all (4)
it
is the result of a general economic dip but we need to make sure as several customers have (5)
objections about the (6) campaign we've been running. (7)
mind that the
campaign has been successful in attracting new customers, I do not want to lose long-term ones,
certain are already looking for alternative products. In fact, social
a great risk to a company's reputation as it is very easy for one
some of whom I am (8)
media these days can (9)
person (10)
A.placement
themself, to tell the world about a company's failings.
B. fairly
B. technique
C. prospects
A. relatively
C. slightly
C. launch
A. loyal
B. devoted
C. dependable
4
A. possibility
B. likelihood
5
A. put
B. posed
C. raised
6
A. advertising
B. promoting
C. selling
7
A. Don't
B. Never
C. Forever
8
A. adequately
B. effectively
C. pretty
9
A. give
B. pose
C. make
D. reasonably
D. strategy
D. responsible
D. luck
D. realised
D. publicising
D. Doesn't
D. greatly
D. offer