Through cooperation, press agencies and partners further tighten the relationship of friendship, trust and mutual understanding, for the development of each party, for the common benefit of the community. Specifically, thanks to the cooperation relationship, the press agency has more official sources of information from its partners, contributing to making information content and propagating about the partners' tasks and fields of operation on the Internet. its publications ensure the right orientation.

On the other hand, through cooperation with partners, the press agency has more companions in propaganda work, thereby connecting more public objects in many different areas, fields and scopes. together. Not only that, by signing propaganda cooperation agreements with partners, press agencies are also supported with a certain amount of funding to contribute to investment, renovation and modernization of facilities and equipment. journalism technology and additional resources to the agency's general welfare fund.

For partners, the biggest benefit that they enjoy from cooperating with press agencies is being supported and supported with information about the unit's activities; be introduced and promoted about their achievements, results and products on the publications of the press agencies, thereby bridging the information bridge with the masses of the public, making the public more and more aware of them. their position, role, activities and brand.

Thus, the cooperation between press agencies and partners is a necessary direction, because it brings practical benefits to both sides.

Without consideration, it is easy to fall into bias trends

However, a problem is raised whether a press agency should expand cooperation with too many partners, especially business partners, should it? And the fact that a partner is also "generous" to sign cooperation agreements with too many press agencies, is there anything worth discussing?

First of all, for press agencies, cooperation with many partners, especially businesses, can reap significant benefits in terms of funding. But, because of that, the dissemination of information about partners easily falls into a biased, one-sided, one-way trend, only amplifying and beautifying the results and achievements of partners, but being afraid or not daring to talk about it. reflect on their difficulties, inadequacies, and even shady and obscure problems (if any).

In fact, there have been cases where other press agencies have bravely brought to light the negative "two years and ten" of certain businesses, localities, and organizations, but the press agencies cooperate with That partner either has to... to avoid it, or has to "swallow sweet soap". Even though it is only a separate case, there has been a story of "chickens fighting each other" when one press agency "refuted" the information of the other press agency just to protect the local interests of the public. business as its partner.

Secondly, for a partner that participates in signing too many contracts with the press agency, especially that partner is an enterprise, they have almost full autonomy to inform about their unit in the press. In today's fierce "market war", the fact that a certain business dominates and acquires information is considered to have mastered most of the market share. If doing business properly and transparently, such information of enterprises published in the press will contribute to bringing genuine benefits to the public and the community.

On the contrary, if taking advantage of loopholes in the law and falling into "group interests", information of enterprises simultaneously appears widely and densely in many press publications, in many types of media in the world. at the same time will cause significant consequences to the health of the business environment and the consumer market. Not to mention that there are businesses that use press agencies that have signed cooperation as a "powerful weapon" to "protect information" for themselves in any case, in any situation, whether good or bad. bad.

Choose a partner, “better less is better”

Practice shows that the fact that the press agency cooperates in the media with too many partners, although it is economically beneficial, but it will more or less reduce the quality and effectiveness of information and propaganda in the most positive sense of the media. journalism and diminishing public trust. Because the press has a certain independence. Once relying too much on partners, where is the objectivity and honesty that is the strength and prestige of the press? Moreover, if only depending on partners' sources of information, especially PR-oriented sources, the press agency is eroding its dynamism and creativity and making information publications become monotonous and tedious.

Besides, although it is not yet popular, there are still partners who thoroughly take advantage and strength of many press and media agencies to cover up and cover up the inadequacies and shady of their organizations; even turning a press agency, turning a journalist into a "pawn" to take his "dangerous positions" that not everyone can easily recognize and detect.

Obviously, the positive aspects of the press agency's signing of media cooperation agreements with partners cannot be denied, because it is a necessary direction in a world of constant change.