Hands down to me, having a strong character is the most important. The type of character you possess will become your measuring stick. People that know you, are around you or that deal with you in any situation will use it to determine trust, worthiness and confidence. Your Character is something that is your alone. It is your voice without words that will go ahead of you and others will use it to make their choice to be associated with you or deny you. Use the Golden Rule to balance how you make choices in your own life. "Do Until Others As You Would Have Them Do Unto You". Don't lie, respect others, go the extra mile and do and act in ways that people can know you can be trusted.