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16. What does the sign mean?
STAFF ONLY
III. Read the following passage. Decide if the statements are True or False.
Advertising has a major influence on everyday life. In order to be successful, advertisements need to attract the
attention of customers and convince them that they need to buy the product being advertised. Some products are
promoted by the use of factual appeal. This involves explaining how a product is made or how it works so as to assure
customers that they will be more popular or attractive if they use a particular product. This technique is referred to as
the customers that the product is superior to all other products on the market. An advertisement may try to convince
means running advertisements frequently in various media forms so that it is difficult for customers to escape the
employed in advertising is the use of slogans. Slogans are short phrases which are easy to remember. Repetition
emotional appeal. Both emotional and factual appeals are powerful advertising techniques. Another technique
massage. For example, advertisements for Coca Cola can be seen in newspapers and magazines, on television,
billboards and the Internet. Repetition has played a key role in increasing Coca Cola's popularity.
18. An advertisement should regularly appear on only one form of media to make more influence on customers.
17. A successful advertisements is the one that can persuade the customers to buy the product.
19. Factual appeal aim at making the customers believe that the product being advertised is the best
20. A slogan should be brief and easy to remember.
21. A. brought
22. A, moment
23. A, activity
24. A. which
25. A. completely
26. A. violent
27.A. on
28. A. point
IV. Choose the word (A,B,C or D) that best fits
Many people remember being (21)
seeing animals for the first (22)
role should be.
Supporters of zoos claim that they have an educational (23)
and represent a good way for people of all
ages to learn more about the natural world. Also, zoos provide opportunities for important research and frequently
are becoming (25)
rare in the wild.
allow scientists to help save those animals (24)
to keep animals
Opponents, however, criticize zoos for a number of reasons. Firstly, they say that it is (26)
in cages. Even in the best zoos, animals may suffer. Secondly, they believe money would be better spent (27)
out that most people nowadays can see well-
protecting animals in their natural environment. Finally, they (28)
made nature documentaries on television and that is much more valuable experience than going to a zoo.
B. taken
C. carried
B. event
C. occasion
C. situation
B. function
C. whom
C. totally
C. cruel
C. with
C. say
30. You must always tell the
31. He is
A. No one can enter.
B. This place is for the employers.
C. Room for the employees.
D. Areas for customers.
blank space in the following passage.
to the zoo as a child. They remember especially the excitement of
There is considerably discussion today about the future of zoos and what their
VID
B. who
B. increasingly
B. severe
B. in
B. show
V. Use the correct form of the word given in each sentence.
29. She can find no
to her financial troubles. (solve)
32. Those
33. It is a difficult
34. Why don't you discard this old table? It's
(true)
to everyone, so he has got few friends. (friend)
spoke s fast that I couldn't understand them. (foreign)
to make. (choose)
now. (use)
D. picked
D. time
D. occupation
D. whose
D. greatly
D. heavy
D. over
D. claim