Here's a possible completion of the text you provided, filling in the blanks:

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The clothes we wear can be a form of (0) **communication**. Clothes, like a (1) **spoken** language, give out a message. This can be simple, for example, when we choose clothing for keeping warm, to attend a football match or (2) **ceremony**, to announce our (3) **views** or just to look attractive.

It isn’t always this simple, however. As with speech, our reasons for making any statement have a (4) **tendency** to be quite complex. The man who buys an expensive coat may want it not only to offer (5) **protection** from bad weather but also to magically surround him with the qualities of an international film star. (6) **In general**, people rarely succeed in satisfying both these requirements at once. (7) **Moreover**, that both these statements could actually be made by one single coat, this ideal item of clothing may not be available and, if it is, it may be (8) **afforded** by people who have limited money to spend on clothes.

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Feel free to adjust any words based on your context!