**More Sales with Social Media**

Small businesses can use social media to get more customers. One type of business that shows that social media can increase sales is food trucks. There is a food truck near where I work called "Ben's Burgers." People stand in line, order their food, and eat it – often standing up. It does not cost a lot to run a food truck because **(1) the overhead expenses are lower compared to a traditional restaurant.** 

To attract new customers, "Ben's Burgers" has a social media page. They advertise special deals. For example, they offer discounts, have special sales, or advertise different events to get more customers. A food truck is like a moving restaurant. In other words, **(2) it can easily relocate to different locations to reach new groups of potential customers.** This is useful because they can go wherever there's a crowd. For example, **(3) "Ben's Burgers" might set up at a local festival or a busy downtown area to attract more people.** "Ben's Burgers" tweets its location to let customers know where it is. It's a food truck that is doing well because of social media.

**B.** When exchanging work with another pair, compare your reasons, explanations, and examples. You might find similarities in how social media is used to boost business or differences in specific examples and strategies.