56. According to the author, these days it is a challenge to
A. attract customers' attention to your business.
B. get your advertising message to as many people as before.
C. advertise on every source of media.
D. find the best possible people to advertise for you.

57. According to the author, the most effective way to advertise is to
A. buy advertising space in different media.
B. speak to other businesses who are likely to become your customers.
C. mail people living near your business.
D. target the people who are most likely to become your customers.

58. The best advertising messages
A. refer to current promotions.
B. include lots of useful information about your business.
C. offer massive price reductions.
D. are aimed at students.

59. According to the author, you should
A. include all the important facts about your business on your leaflets.
B. do all your advertising on the Internet.
C. always include your website address on your leaflets.
D. tell potential customers to find out about your business themselves.

60. The author says you can make sure that your customers help you to advertise your business by
A. asking them to advertise your business for a small fee.
B. getting their feedback so they can change things they are not happy with.
C. asking them for their friends' email addresses so that you can reach more people.
D. providing them with a good service.