Jeans have their long history of development. In the 1950s, two people have made jeans popular with teenagers: Elvis Presley, the king of rock and roll, and James Dean, a famous movie star. During the 1960s, rock and roll became even more and more popular. Young people have more freedom. Their clothes showed their independence. Some people decorated their jeans with patches and flowers. In the seventies and eighties, jeans became very expensive. In addition to the regular brands like Levi’s and Lee, famous designers like Calvin Klein and Pierre Cardin began making “designers jeans”. They were very stylish and expensive. Jeans are so popular that Levi’s has sold twenty billion pairs. Almost anywhere in the world you know what young people want to wear: Jeans!