The term “generation gap” was first used in the 1960s. During that time, the younger generation in question— commonly referred to as “baby boomers”—showed a significant difference in their beliefs and opinions, compared to that of their parents’ generation. Sociologists use nomenclature to refer to different generational segments. For example, millennials, which are those individuals born between 1982 and 2002, are called “technology natives” because they have lived with digital technology their entire lives, and this is all they’ve ever known. By contrast, older generational members, known as “digital immigrants,” tend to be less comfortable with personal usage of technology. Consequently, technology companies market products differently to each group.