Journalism has undergone some profound changes over the last few decades with the advantage of digital technology and the growth of online news publications. In fact, some people believe that the very existence of newspapers hangs in the balance and that some media organizations will survive only if they are able to adapt and make the most of recent technological developments. One way in which this might be possible is for news organizations to use so-called 'Robo-journalists'. These are systems devised to collect data, search for key information, and then collate it. Algorithms already exist that can, for example, create a report of a football match. In addition to recording the score, the system can find relevant quotes from players and coaches, single out a photo of the key moment of the match, and even generate an appropriate headline for the article. For the time being, computer programs may not be able to successfully judge a story's newsworthiness or even to produce flawless articles, but it may only be a matter of time before technology can do much of a traditional journalist's job.