Description: A reusable, eco-friendly water bottle made from sustainable materials. It features a sleek design, is insulated to keep drinks hot or cold, and comes with a built-in filter.

Mascot: A playful, animated penguin named "Pip," symbolizing sustainability and the protection of the environment.

Message: "Stay Cool, Stay Green. Choose Pip's Eco-Friendly Bottle for a better planet."

TV Commercial: A 30-second spot showcasing the bottle in various outdoor settings. It highlights its features, benefits for the environment, and includes a catchy jingle featuring Pip the Penguin.

Print Ads: High-quality images of the bottle in use, accompanied by compelling statistics about plastic waste reduction. Ads will be placed in eco-conscious magazines and local newspapers.

Infographic: An engaging visual representation of the environmental impact of single-use plastics versus using the eco-friendly bottle. Includes key facts and tips for reducing waste.

ORGA: Organize events where consumers can bring in their old plastic bottles for recycling and get a discount on the new eco-friendly bottle. Partner with environmental organizations to promote these events.

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