I’m not the kind of person who pays much attention to the business world, but there’s a company that has inspired me a lot in everything I do. That’s Apple – a giant tech company, the first trillion-dollar business and the most valuable brand in the world. They are renowned for producing the highest-quality technological devices, including smartphones, laptops, desktops, and headphones, among which the iPhone is considered a revolutionary product that changed the world with its release. 

The first time I saw an iPhone, it completely blew me away, because it was unlike any other phone on the market at that time. Then I looked up the company behind the product, and was immediately intrigued by its fascinating success story.

Many people probably don’t know this, but before becoming this successful, Apple struggled a lot and almost went bankrupt. Its first line of products was not welcomed by the public, and its infamous founder, Steve Jobs, was even fired from his own company. However, with the release of the original Macintosh and the iPhone, Apple managed to pull in lots of attention, and the sales of their products skyrocketed. Its success can be attributed to a few factors.

First of all, it adapts very well to the demand of the market. From a first mover with lots of innovative devices, Apple now waits for a new technology to perfect itself before implementing it in their own products, offering their users not necessarily the first, but certainly the best experience. In this saturated market, no new technology can wow consumers, but an optimal experience can, and Apple is aiming for that.

Besides, Apple is a marketing genius, coming up with brilliant catchphrases and creative campaigns to popularize their products. They also offer the best services in the tech world, overshadowing most of their competitors in this aspect. 

I don’t consider myself an Apple fanatic, but its business principles and practice have inspired me a lot, as I always try to provide my students with the best experience, and never give them any half-baked product or service. The company is definitely having a positive influence on me.