Large companies often utilize sports events as a platform to advertise their products, leading to a debate about the potential negative impact on sports. While some argue that this commercialization tarnishes the purity of sports, others believe it is essential for the financial sustainability of sporting events.

On the one hand, the presence of corporate advertisements in sports can be seen as a distraction from the actual competition. Traditionalists argue that the essence of sports lies in the athletic prowess and spirit of competition, which can be overshadowed by aggressive marketing tactics. For instance, constant brand logos, sponsored segments, and commercial breaks can interrupt the viewer's experience, detracting from the enjoyment of the game. Additionally, there is a concern that the commercialization of sports may lead to prioritizing profit over fair play, with decisions potentially influenced by corporate interests rather than the integrity of the sport.

On the other hand, sponsorship from large companies is crucial for the financial health of sports events. These sponsorships provide essential funding for infrastructure, training facilities, and athlete development programs. Without corporate support, many sports events, especially those at the grassroots level, would struggle to survive. Furthermore, sponsorship deals can help in promoting lesser-known sports, bringing them into the limelight and providing opportunities for athletes who might otherwise remain unnoticed. The revenue generated from advertising can also lower ticket prices, making sports more accessible to a broader audience.

In conclusion, while the commercialization of sports through corporate sponsorship has its drawbacks, it is an indispensable aspect of modern sports. The financial benefits provided by these companies help sustain and develop sports at all levels. Therefore, it is crucial to strike a balance where the integrity of sports is preserved while embracing the financial support that corporate sponsorship offers.