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Test 2
Part 4
Questions 16–20

Five sentences have been removed from the text below.
For each question, choose the correct answer.
There are three extra sentences which you do not need to use.

The clever design of supermarkets

Most people don’t realise how cleverly designed many big supermarkets around
the world are. This careful planning includes where each of the products is
located, the lights, the music, everything!

The first thing people in many countries may notice as they walk into large
supermarkets is that getting into the store is much easier than getting out.
16 This means that customers end up having to walk through half of
the store to find a way out, seeing more things than they want to buy on the way.

Once they’re inside, the first products many shoppers often see are fruit and
vegetables. 17 If that were the case, fruit and vegetables, many of
which are easily damaged, could be put on to get their shopping. But having
them near the entrance can make customers feel that everything in the store is
fresh and healthy, encouraging them to buy more.

What customers might also notice as they enter is the smell of freshly baked
bread. This attracts many people towards the bakery to buy some. 18
Putting it in this location makes sure that shoppers walk past as many other
products as possible to reach their delicious bread.

Research shows that if music is played in supermarkets, customers slow down
and spend more time shopping. 19 And supermarkets know, of
course, that this also means they’ll buy more products.

In some countries, when customers finally arrive at the queue for the checkouts,
they find themselves face-to-face with shelves full of small, inexpensive products like
chocolate and sweets. 20 They’re often bought by tired parents to
keep their bored sons or daughters entertained as they pack their shopping. Products
placed next to checkouts sell up to eight times faster than in other parts of a store.
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